When Writing Copy for A(n)____ Ad, a Copywriter Manages to Successfully

question 16

Multiple Choice

When writing copy for a(n) ____ ad, a copywriter manages to successfully create images and moods for the audience that transcend those created in any other medium.In this way, he stimulates ____.

• A)Internet; online sales
• B)television; subliminal images
• C)radio; theater of the mind
• D)print; consumer interaction

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Definitions:

Conformity

The act of matching attitudes, beliefs, and behaviors to group norms or the influence of group pressure on individual actions.

Confederates

Individuals who appear to be participants in a study but are actually part of the research team, used to manipulate social interactions.

Self-Fulfilling Prophecy

A prediction that directly or indirectly causes itself to become true, due to positive feedback between belief and behavior.

Diffusion Of Responsibility

A sociopsychological phenomenon where individuals are less likely to take action or feel a sense of responsibility in the presence of a large group of people.