Which of the Following Is Accurate in Discussing Account Planning

question 84

Multiple Choice

Which of the following is accurate in discussing account planning?

• A)It is taking the place of brand management.
• B)Its cost is less than that of relying on secondary sources.
• C)It eliminates the need for secondary research.
• D)It is replacing the research department in many highly regarded creative ad agencies.

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Definitions:

Frontal

Pertaining to the forehead or the frontal bone of the skull.

Cavity

An empty or hollow space within a solid structure or object.

Homeostasis

The self-regulating process by which biological systems tend to maintain stability while adjusting to conditions that are optimal for survival.

Perfusion

The process of delivering blood to a capillary bed in the tissues, crucial for delivering oxygen and nutrients, and for removing waste products.