Describe Some of the Forms of Sales Promotion Techniques Used

question 99

Essay

Describe some of the forms of sales promotion techniques used in consumer markets, and give some of the reasons why they are used.Then imagine yourself as a manufacturer, producer, or small business owner.Invent a brand-a product or service-and explain how you would use at least three of these techniques to target a particular consumer market.

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Definitions:

Leader-follower Relationships

The dynamics, communication, and behavior between leaders and their followers, shaping the effectiveness of leadership.

Norm of Reciprocity

A social norm that expects individuals to help those who have helped them, fostering cooperative and mutually beneficial relationships.

Power Distance Orientation

A cultural dimension that describes the extent to which members of a society or organization accept and expect power to be distributed unequally.

Leadership

Involves influencing and guiding individuals or groups towards the achievement of goals.