Scenario 11-3 A 30-Second TV Spot Begins with a Strip of Yellow

question 54

Multiple Choice

Scenario 11-3
A 30-second TV spot begins with a strip of yellow litmus paper being lowered into a bottle of household cleaner.Music plays in the background.The words "You Probably Know This.Litmus Paper Measures Alkalinity" are superimposed on the bottom of the screen.The litmus paper is removed, and it has turned a dark blue-green color."You Probably Know This.The Darker, The Harsher" is then superimposed.A series of cuts reveals litmus paper being lowered onto different bars of wet soap.In each case, the strip turns a dark color.The brand name of each bar of soap is superimposed underneath.Finally, litmus paper is lowered onto a bar of Ivory soap.The paper remains yellow.Three superimpositions appear in succession: "Ivory," "Ivory is the mildest," and "Bar none."
-(Scenario 11-3) A copywriter came up with the idea to superimpose the words, "You Probably Know This.Litmus Paper Measures Alkalinity" and "You Probably Know This.The Darker, The Harsher." Considering the nature of this ad, which general guideline for television copywriting does this follow?

• A)using active words
• B)providing support for the unbelievable
• C)involving the reader
• D)using familiar words

---

Definitions:

Uncollectible Check

A check that cannot be processed because the maker’s bank account has insufficient funds or the account is closed.

Periodic Payments

Regular payments made over a specified period, such as monthly rent or quarterly insurance premiums.

Bank Statement

A summary of financial transactions that occurred over a given period on a bank account held by a person or business with a financial institution.

Outstanding Checks

Checks that have been written and recorded in the accounting records but have not yet been cashed or cleared by the bank.