What Is Probably the Most Obvious Media Objective

question 33

Multiple Choice

What is probably the most obvious media objective?

• A)to keep client costs down
• B)to reach the target audience
• C)to support the creative work
• D)to integrate new media

---

Definitions:

Life-Span Development

The study of how individuals grow, change, and age throughout the course of their life, from conception to death.

Conception to Death

A phrase denoting the entire human life span, from the beginning of life at conception to its end at death.

Longitudinal Method

A research design that involves repeated observations of the same variables over short or long periods of time.

Developmental Psychology

Area of psychology in which the psychologists study the changes in the way people think, relate to others, and feel as they age.