The ____ Refer to the Sum of the Exposures to the Entire

question 18

Multiple Choice

The ____ refer to the sum of the exposures to the entire media placement in a media plan.

• A)gross impressions
• B)vehicle weights
• C)between-vehicles duplications
• D)within-vehicles duplications

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Definitions:

Medial Aspect

Refers to the part of a body or structure that is nearer to the midline of the body or to a median plane.

Eyeball

The spherical part of the eye that contains the iris, pupil, and retina, and is responsible for vision.

Rapid Movements

Quick, fast actions or motions, which can be physical movements of the body or parts of the body.

Horizontal

Oriented parallel to the ground or to the bottom and top edges of something, as opposed to vertical.