Scenario 11-4 You Are a Production Assistant Working on a 30-Second Television

question 80

Multiple Choice

Scenario 11-4
You are a production assistant working on a 30-second television spot for Happy Heart Hound, an all-natural gourmet dog food for puppies and young dogs.The client wants to emphasize the healthful ingredients as well as the "happy and fun-loving" nature of the product.
-(Scenario 11-4) Your production team is ready to show the client shots from the unfinished project to give an idea of what the commercial will look like.These shots do not include transitions, special effects, or audio, but are merely selections from the first step in postproduction.This means these excerpts are from the

• A)director's rough cut.
• B)digital editing.
• C)audio edit.
• D)master copy.

---

Definitions:

Retention Ratio

The proportion of earnings that is not distributed as dividends to shareholders, but is retained by the company for reinvestment.

Cash Dividends

Distributions of profits from a corporation to its shareholders as payments.

Selling and Administrative Expenses

Indirect costs not directly tied to product production, including marketing, management, rent, and utilities.

Significance Level

A threshold in statistical hypothesis testing that determines the probability of rejecting the null hypothesis when it is actually true.