A Client Agrees to Launch a New Line of Flavored

question 84

Multiple Choice

A client agrees to launch a new line of flavored mouthwashes by running heavy advertising for two weeks, followed by no advertising at all for a while, and then another two-week period of heavy advertising.What kind of media-scheduling strategy is this?

• A)upfront
• B)flighting
• C)continuity
• D)pulsing

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Definitions:

Closing Accounts

The process of finalizing all ledger accounts to prepare financial statements at the end of an accounting period.