Before He Can Make Final Decisions on Where to Place

question 85

Multiple Choice

Before he can make final decisions on where to place ads and how to display promotions for a new bottled water, a media planner has to decide which broad categories to use-television, radio, magazines, newspapers, Internet sites, etc.When he zeroes in on using both television and the Internet he has chosen his

• A)unmeasured media.
• B)media classes.
• C)supplemental media.
• D)media vehicles.

---

Definitions:

Survey

A research tool consisting of a series of questions or statements used to collect data from respondents, often used to gather information about attitudes, opinions, behaviors, or characteristics.

Leading Questions

Questions framed in a way that suggests a particular answer or influences the respondent towards a desired response.

Trend

A general direction in which something is developing or changing over time.

Panel

In research, a panel is a group of people selected to participate in a study over a period of time, often used in longitudinal studies to observe changes over time.