You Are Working on a New Media Plan

question 63

Multiple Choice

You are working on a new media plan.You remind yourself that the true power of a media plan rests on the ____, that is, knowing what you are trying to do with your media, and matching those objectives with your ultimate choices.

• A)share of voice
• B)context effect
• C)media continuity
• D)media strategy

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Definitions:

Semicircular Canals

Three fluid-filled tubes located in the inner ear that are key components in maintaining balance and detecting head movements.

Cochlea

A spiral-shaped cavity in the inner ear that plays a key role in converting sound vibrations into neural signals.

Nociceptors

Specialized sensory receptors responsible for detecting harmful stimuli and sending pain signals to the brain.

ESP

Extrasensory Perception, a claimed ability to gain information without the use of the known five senses.