Your Agency Is Pressed for Time, and You Are Suddenly

question 60

Multiple Choice

Your agency is pressed for time, and you are suddenly called into a meeting to make a media recommendation.The account exec and the client are sure you can figure out how to reach their narrowly defined target audience.You are given electronic files and stacks of paperwork provided by Nielsen, Simmons, and MRI and are asked for an answer ASAP, based solely on these data.Your problem, seen industry wide, is that these research services

• A)do not measure elements that influence consumer behavior.
• B)cannot provide a measurement system for assessing television audiences.
• C)have no way to generate data on very narrow audience characteristics and related media preferences.
• D)can provide information on age and gender but not on geographic breakdowns.

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Definitions:

Capabilities

The qualities or capacities that a person or entity possesses, enabling them to perform certain activities or functions.

Future Potential

The possible achievements or developments that an individual or entity can accomplish in the future.

Economically Disadvantaged

Refers to individuals or groups who have less financial resources and opportunities compared to the average in a society.

Standardized Intelligence Tests

Tests designed to measure intelligence through a set of standardized tasks and problems, providing a quantitative assessment of an individual's intellectual capabilities.