A Media Planner Needs to Evaluate the Relative Intensity of Three

question 88

Multiple Choice

A media planner needs to evaluate the relative intensity of three different media plans for an orange juice advertiser.The planner decides to multiply the reach times frequency of each plan to promote the orange juice, in order to compare

• A)CPRPs.
• B)BRICITs.
• C)CPMs.
• D)GRPs.

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Definitions:

Ship Product

The act of sending ordered goods to the purchaser or designated destination, completing the order fulfillment process.

Substitute Similar Products

Refers to the practice of using or offering products that are comparable in functionality and quality to the original specified product, to cope with shortages or to provide cost benefits.

Supply Chain Responsiveness

The ability of a supply chain to adapt quickly and efficiently to changes in the market environment, customer preferences, or supply disruptions.

Service Level

A measure of the quality of service provided, often evaluated by the speed and reliability with which a service is delivered.