An Established Electronics Business Has Reinvented Itself and Come Up

question 37

Multiple Choice

An established electronics business has reinvented itself and come up with some novel new products.The owners want to go beyond the same old ads and commercials to promote these innovations.As a well-informed media planner, you suggest a merger of advertising and entertainment, including promotions in video games, on cell phones, in malls and retail stores, and at movie theaters.This mix is known in the industry as

• A)Madison & Vine.
• B)Really Simple Syndication.
• C)Integrated Brand Promotion.
• D)Unique Selling Proposition.

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Definitions:

Sex-Typical Attributes

Characteristics generally associated with one gender based on cultural norms or biological factors.

Female-Stereotypical Traits

Attributes or characteristics traditionally or culturally associated with women, often related to gender roles or expectations.

Valued

Being held in high esteem or regard; considered to be important, beneficial, or worthwhile by individuals or society.

Racial Prejudice

Preconceived judgment or opinion, often negative, directed toward people because of their race.