Scenario 12-4 You Scan the Ads for Dallas on Craigslist.com and Find

question 51

Multiple Choice

Scenario 12-4
You scan the ads for Dallas on craigslist.com and find what may be your dream job.The posting reads, "Entry-level position in media." You click on it, and the ad says, "Motivated individual sought to aid in media planning and buying at established advertising agency.Must have general knowledge of media and be aware of current and future challenges facing media buyers.Salary negotiable." You email your resume and cover letter to the contact person in the ad, and the reply sets you up for an interview next week.
-(Scenario 12-4) The interviewer says the position will involve working with both measured and unmeasured media.Then she asks what you know about these two types of media.You should answer by saying,

• A)"In the early days of advertising, all media were unmeasured.Currently, however, only advertising on the Internet is considered unmeasured."
• B)"Measured media include Internet, television, radio, magazine, newspaper, and outdoor markets.Unmeasured media include everything else, such as events, product placements, and coupons."
• C)"Measured media account for about 85 percent of the money spent on media.Unmeasured media account for the other 15 percent."
• D)"Measured media are directed at households and individuals.Unmeasured media are directed at businesses and members of trade channels."

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Definitions:

Budget Deficits

Occurs when a government spends more money than it receives in revenue over a specified period, leading to an accumulation of debt.

National Debt

The total amount of money that a country's government has borrowed, typically as a result of budget deficits over years.

Interest Rates

The expense associated with lending money or the incentive for saving it, typically described as a percent of the total amount per year.

Capital Accumulation

The process of acquiring additional assets or wealth, particularly by businesses or the economy, to create further wealth or produce goods and services.