Examlex
A common problem in media planning-but one that gets little attention in textbooks and in the real world-is GIGO, otherwise known as the problem of poor scheduling.
Variable-Ratio Reinforcement
A schedule of reinforcement where a response is rewarded after an unpredictable number of responses, leading to high and steady response rates.
Pavlov
Refers to Ivan Pavlov, a Russian physiologist best known for his research in classical conditioning with dogs.
Skinner Box
An experimental apparatus developed by B.F. Skinner to study animal behavior and demonstrate the principles of operant conditioning.
Reinforcers
Stimuli that increase the likelihood of a behavior being repeated through positive or negative reinforcement.
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