Academic Research Indicates That Adding Animation to an Online Ad

question 103

Multiple Choice

Academic research indicates that adding animation to an online ad increases the level of click-through, recall, and favorability.This is particularly good news for which type of digital/interactive media?

• A)rich media/video and audio
• B)display/banner
• C)corporate/brand home page
• D)splash screen

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Definitions:

Cross Bridge

A myosin projection on a muscle cell that connects with actin to contract muscle fibers, fundamental in muscle contraction.

Opposite Direction

Referring to a movement, orientation, or action that is directly contrary or reverse to another.

Creatine Phosphate

A high-energy reserve molecule in muscles and the brain that donates phosphate to ADP to regenerate ATP during the first seconds of intense work.

ATP

Adenosine triphosphate (ATP) is a complex organic chemical that provides energy to drive many processes in living cells.