How Is CBS, One of the Three Original Television Networks

question 46

Multiple Choice

How is CBS, one of the three original television networks, dealing with ongoing changes in media and advertising?

• A)by slashing expenditures, downsizing staff, and running a smaller company
• B)by campaigning hard about the innovation, reach, and cost-effectiveness of its network broadcasting
• C)by developing interactive media sites to get ad revenue from as many sources as possible
• D)by cutting rates for commercial time and attracting many new advertisers

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Definitions:

Predictive Validity

The extent to which a score or measure can predict the future performance or behavior of subjects.

Content Validity

The extent to which a test samples the behavior that is of interest.

Reliability

The extent to which a test yields consistent results, as assessed by the consistency of scores on two halves of the test, or on retesting.

Mental Age

A measure of an individual's cognitive ability compared to the average cognitive ability for their chronological age.