Examlex
A common problem in media planning-but one that gets little attention in textbooks and in the real world-is GIGO, otherwise known as the problem of poor scheduling.
Schema
Cognitive frameworks or concepts that help individuals organize and interpret information based on their knowledge and experiences.
Mental Structure
The organization of the mind and how it processes, stores, and retrieves information.
Schema
A cognitive framework or concept that organizes and interprets information in the mind.
Category
A class or division of people or things regarded as having particular shared characteristics or properties.
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