A Well-Known Producer of Frozen Turkeys Wants to Run Ads

question 88

Multiple Choice

A well-known producer of frozen turkeys wants to run ads in several monthly magazines for two issues prior to Thanksgiving.The rough layouts presented to the client are rejected, so the agency has to go back to square one and start all over.Even if everything goes well, the creative team may have a very tight schedule.That's because magazine deadlines for ads can be as much as ____ in advance of publication.

• A)3 weeks
• B)45 days
• C)90 days
• D)6 months

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Definitions:

Insight Stage

A phase in the problem-solving process where a sudden and often unexpected solution or understanding of a problem occurs.

Documented

The state of having information or processes formally recorded, written down, or captured in a format that can be accessed and reviewed.

Asking People

The process of inquiring information or opinions from others through verbal or written communication.

Characteristics

Traits or features that define or distinguish a person, object, or phenomenon.