A Media Planner Is Making Placement Decisions for a New

question 34

Multiple Choice

A media planner is making placement decisions for a new line of wildly colored lipsticks, neon eye shadows, and glittered nail polishes.She focuses on certain regions of the country as well as certain urban areas where young women are known to favor these types of products.In this way, her media buys will be

• A)geo-targeted.
• B)based on mixed media.
• C)below-the-line promotions.
• D)above-the-line promotions.

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Definitions:

Mental Flexibility

The ability to adapt one's thinking and behavior in response to changing situations or new information.

Creativity

The process of generating innovative ideas and solutions through imaginative thinking and problem-solving.

Memory Performance

The efficiency and accuracy with which an individual can recall or recognize previously learned information.

Learning

Learning is the process of acquiring new understanding, knowledge, behaviors, skills, values, or preferences, often through study, experience, or teaching.