When a Bahamas Resort Runs Its Exciting and Exotic Commercials

question 33

Multiple Choice

When a Bahamas resort runs its exciting and exotic commercials on TV, it gets two extraordinary advantages that cannot be matched by radio or print.What are they?

• A)lasting message and frequent repetition
• B)low absolute cost and high audience attentiveness
• C)highly selective geographic targeting and little clutter
• D)creative expression and huge reach for low cost-per-contact

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Definitions:

Moral Treatment

A therapeutic approach from the 19th century aiming at improving the lives of the mentally ill through humane treatment, social interaction, and focusing on individual moral and spiritual development.

Psychological Disorders

Mental disorders characterized by patterns of behavior or psychological symptoms that impact multiple life areas and/or cause significant distress.

Philippe Pinel

A French physician recognized for his pioneering work in the treatment of the mentally ill, emphasizing humane approaches over confinement and brutality.

Brutal Treatments

Harsh or inhumane methods of dealing with a problem, often used in a historical context regarding medical or psychological treatments.