Some Analysts Feel That Due to Its Unique Format, Television

question 28

Multiple Choice

Some analysts feel that due to its unique format, television on the Internet will

• A)have viewers that tolerate increased advertising.
• B)be negatively impacted by competition with other interactive technologies.
• C)not be able to sustain heavy loads of advertising.
• D)not grow quickly due to the declining popularity of broadband.

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Definitions:

Internal-Unstable

Attributes in attributing causation for an event or behavior to factors inside a person that can change, such as effort or mood.

External-Stable

An attributional pattern where success or failure is attributed to enduring factors outside an individual's control.

Cognitive Inconsistency

The state of having contradictory thoughts, beliefs, or attitudes, especially relating to behavioral decisions and attitude change.

Temporary Drug Treatment

The use of pharmaceuticals for a limited period to treat a condition or manage symptoms.