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Scenario 13-4 Considering the Slow Economy and the New Focus on Simple

question 99

Multiple Choice

Scenario 13-4
Considering the slow economy and the new focus on simple home decor, a greenhouse located in a central business district, Gretta's Garden, decides to sign up "garden club" members to get discounts on flowers, shrubs, vegetable plants, houseplants, and all related accessories.Members may also attend free lectures and hands-on workshops run by local horticulturists, or relax with a glass of tea or wine in the lushly landscaped courtyard.Gretta has ordered some basic market research and found that most customers live no more than three miles away, are in blue-collar as well as white-collar jobs, and represent a diverse range of ethnic and lifestyle types, as is seen in this community.It also supports her observation that her customer base is not strongly female, as one might expect, but is about 40 percent male.
-(Scenario 13-4) Gretta also consults with a media outlet about advertising Gretta's and the Holland brand.The salesperson with this firm tells her that considering her growing/planting season, she will need to decide soon, because ads must be submitted 60 days before they run.Which media type is this salesperson most likely talking about?

Definitions:

Social Responsibility

refers to the obligation of individuals, organizations, and governments to act in a way that benefits society at large, beyond their own interests.

Dominant Social Paradigm

The prevailing set of values, beliefs, and practices in a society that influence and regulate people's behavior and interactions.

Rapid Industrialization

The accelerated development and growth of industry in a region or country, typically marked by significant technological, economic, and social changes.

Pollution

The contamination of the natural environment by harmful substances or energies, causing adverse effects on living organisms and ecosystems.