The One Characteristic That Makes Direct Marketing Different from Marketing

question 96

Multiple Choice

The one characteristic that makes direct marketing different from marketing in general is that it

• A)depends on consumer response for its success.
• B)emphasizes developing a customized database.
• C)has a lower cost per contact.
• D)relies on audience segmentation.

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Definitions:

Research Hypotheses

Statements made by researchers that predict a relationship or difference between variables in a study.

Multiple Samples

The collection of two or more samples from different populations, which may be compared to each other in statistical analysis.

Population

The entire group of individuals or instances about whom the research is concerned, from which a sample may be drawn for analysis.

Generalizability

The extent to which findings from a study can be applied to larger populations or different contexts outside the study conditions.