An Advertiser of a Line of Luxury Resorts Wants to Use

question 3

Multiple Choice

An advertiser of a line of luxury resorts wants to use a complex message strategy that fosters certain moods and emotions, so realistic and powerful that they actually become part of the interaction and create new memories about the brand.In this advertisement, the objective will be to

• A)establish the product in a social or cultural setting.
• B)transform the experience of using the product.
• C)recall the product name.
• D)create an image for the product.

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Definitions:

Sales Promotions

Short-term marketing strategies aimed at stimulating interest, demand, or purchase of a product or service.

Coastal Sightseeing

A tourist activity focused on exploring and enjoying the scenic views and natural features along coastlines.

Lagged Effect

The delayed response or impact that occurs after the initial occurrence of an event, often seen in marketing and economics.

Direct Marketing

A form of advertising where companies communicate directly with consumers through mediums such as mail, email, phone calls, and text messages, without intermediaries.