The Measurement of Web Audience That Is Easily Exaggerated and Therefore

question 43

Multiple Choice

The measurement of Web audience that is easily exaggerated and therefore the least accurate involves totaling

• A)visits.
• B)pages.
• C)hits.
• D)click-throughs.

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Definitions:

Personal Pleasure

A sense of satisfaction or enjoyment derived from personal activities or interests.

Decision Process

The series of steps a consumer goes through before, during, and after making a purchase.

Product

Anything offered to the market for use or consumption that might satisfy a want or need, including physical items, services, experiences, events, persons, places, properties, organizations, information, and ideas.

Buyer

An individual or organization that makes a purchase or is a potential customer for products or services.