Which of the Following Is Accurate Concerning Click Fraud

question 42

Multiple Choice

Which of the following is accurate concerning click fraud?

• A)It involves the illegal generation of clicks on ads that have nothing to do with consumer interest.
• B)It has been reported by more than 70 percent of Web advertisers.
• C)It occurs when the advertiser negotiates for a flat fee with the site provider.
• D)It is annoying and costly, but it is not yet illegal in the U.S.

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Definitions:

Dominant Eye

The eye that provides a slightly greater degree of input to the visual cortex and is preferred over the other for detailed activities.

Flip-Flop

A term often used to describe a sudden and complete reversal of position or opinion.

Conscious Processing

The mental activities of which an individual is aware, involving thoughts, perceptions, and feelings that are actively being thought about or manipulated.

Unconscious Processing

Mental processes that occur without conscious awareness, influencing perceptions, thoughts, and behaviors.