Scenario 14-1 When the Social Networking/gaming Website Foursquare Launched in 2009, It

question 45

Multiple Choice

Scenario 14-1
When the social networking/gaming website Foursquare launched in 2009, it was only accessible to residents in 100 U.S.cities. One year later, an updated version of the service allows check-ins from locations all over the world and has over 500,000 users internationally. The site, which allows registered users to connect with friends and update their location, receives over one million check-ins per week. When users visit a particular store, their profile is automatically updated and they can share feelings about favorable experiences (or unfavorable ones) . The site now holds partnerships with over 800 establishments worldwide, and high-profile partnerships with the Bravo Network and The New York Times have greatly increased the site's popularity.
-(Scenario 14-1) One of Foursquare's strengths is that it offers a very interactive experience to its users. Tracking brand interactivity over the Internet can be done in ways that are not possible for methods of traditional advertising. One way this can be done is the Internet

• A)allows advertisers to track how users interact with their brands and learn what interests current and potential customers.
• B)allows users to inform companies as to what sites they have visited and when.
• C)is cheaper for companies to operate, so they can spend more money on tracking software.
• D)is regulated by an entity that records every consumers' habits and search history.

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Definitions:

Lee

A sheltered place away from the wind or a protective side, often used in nautical contexts.

Likelihood of Misunderstanding

The probability of misinterpreting information or communication.

Words and Ideas

The concepts and thoughts that are expressed or conveyed through language.

Sentence

A group of words that forms a complete unit, usually having a subject and a verb, and expressing a complete thought, such as a statement, question, exclamation, or command.