The Unique Characteristics of the Web Have Given Advertisers Who

question 91

Essay

The unique characteristics of the Web have given advertisers who use it a definite edge over their competitors.What are some of the advantages of the new digital/interactive media that are beginning to be used in advertising today? The text lists five broad categories of advantages.Name and define as many as you can.Then think of a product or service that has successfully demonstrated one or more of these elements in its digital/mobile advertising.

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Definitions:

Hypothesis

A suggested theory developed from minimal evidence that serves as a beginning for additional research.

Complete Reporting

The comprehensive and accurate documentation of all aspects and findings of a study or research without omission.

Scientific Investigation

A methodological process of inquiry aimed at discovering, interpreting, and revising scientific knowledge.

Explanation

The act of making something clear or understandable by describing the relevant facts or ideas.