How Do Proactive and Reactive Public Relations Strategies Differ? Describe

question 56

Essay

How do proactive and reactive public relations strategies differ? Describe the steps necessary to implement each strategy.

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Definitions:

Clear Norms

Established, unambiguous expectations or rules that govern behavior within a group or organization.

Team Excellence

The achievement of superior outcomes and performance by a team through effective collaboration, communication, and alignment of goals.

Standards of Excellence

Benchmarks or criteria set to measure the quality and performance of products, services, or organizational behaviors.

Compelling Purpose

A strong, inspiring goal or mission that drives individuals and organizations to achieve high levels of commitment and performance.