With the Increase of Digital Telecommunications Devices, Mobile Marketing Can

question 81

Multiple Choice

With the increase of digital telecommunications devices, mobile marketing can take many forms.One interesting finding is that IBP communications through mobile devices

• A)are more annoying to consumers than pop-up ads.
• B)have the strongest appeal in television formats.
• C)have managed to circumvent the need for permission marketing.
• D)show surprisingly high recall.

---

Definitions:

Hypothetical Construct

An abstract concept that is created for a scientific theory or research and cannot be directly observed.

Generalizability

The extent to which research findings and conclusions can be applied to larger populations or different contexts beyond the original study.

Inferences

Conclusions or deductions made based on evidence and reasoning, rather than direct observations, often used in research to derive findings from data.

Experimental Expectations

Anticipated results or outcomes of a scientific experiment based on hypotheses and prior knowledge.