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Scenario 14-1 When the Social Networking/gaming Website Foursquare Launched in 2009, It

question 96

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Scenario 14-1
When the social networking/gaming website Foursquare launched in 2009, it was only accessible to residents in 100 U.S.cities. One year later, an updated version of the service allows check-ins from locations all over the world and has over 500,000 users internationally. The site, which allows registered users to connect with friends and update their location, receives over one million check-ins per week. When users visit a particular store, their profile is automatically updated and they can share feelings about favorable experiences (or unfavorable ones) . The site now holds partnerships with over 800 establishments worldwide, and high-profile partnerships with the Bravo Network and The New York Times have greatly increased the site's popularity.
-(Scenario 14-1) As the number of Foursquare users increases, so do the efforts made by marketers to appeal to visitors to the site. Many of the site's users access it via their cell phone or PDA, so many companies are now creating advertisements to fit these media channels. These advertisements are examples of

Assess how price changes affect surplus and market efficiency.

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Describe the implications of trade policies on the international exchange of goods and the domestic economy.

Interpret market equilibrium from a supply and demand graph.

Definitions:

Gross Monthly Earnings

The total amount of income earned in a month before any deductions such as taxes or retirement contributions.

Commission Rates

The percentage or fixed fee that a salesperson receives as compensation for their sales contributions.

Sales Total

The aggregate amount from all sales transactions within a given period.

Account Receivable

Money owed to a business by its customers for goods or services that have been delivered but not yet paid for.