Two Broad Categories of Mailing Lists Should Be Recognized by Marketers.They

question 64

Multiple Choice

Two broad categories of mailing lists should be recognized by marketers.They begin with ____ lists as the starting point for developing better relationships with current customers.Then they can purchase ____ lists to cultivate new business.

• A)internal; external
• B)demographic; geo-demographic
• C)recency; frequency
• D)behavioral; psychographic

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Definitions:

Regulatory Crimes

Offenses that violate laws or regulations intended to protect the public welfare, often involving health, safety, and the environment.

Mala Prohibita

Refers to acts that are crimes only because they are prohibited by law, not because they are inherently immoral or harmful.

Unlawful Act

An action that is forbidden by law or legislation.

Statute

A written law passed by a legislative body at the federal, state, or local level, which governs society and is enforceable by the courts.