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Scenario 14-3 With Social Media Websites Such as Facebook and Twitter Garnering

question 61

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Scenario 14-3
With social media websites such as Facebook and Twitter garnering so much attention from consumers and businesses alike, it is hard to believe that only 20 percent of small businesses are utilizing the sites to help promote their products and services. But that figure is precisely what was reported in a 2009 study conducted by MerchantCircle, a social network for small businesses. Once the survey results were released in 2010, experts were not surprised to see the percentage of social media users increase to nearly 50 percent; according to Darren Waddell, vice president of marketing at MerchantCircle, companies are turning to social media for advertising because it is relevant and inexpensive way to reach targeted consumers. Rather than pouring large sums of money into traditional marketing, business owners are starting to find more creative ways of promoting their brand. One of the more common practices for small business owners utilizing social media is including URLs on business cards-of all sites, Facebook (no surprise) was the most common site to make it onto business cards.(Jon Swartz, "More Small Businesses Use Facebook, Twitter to Promote." USA Today, July 21, 2010.)
-(Scenario 14-3) Two young women decided to open a new comedy club and chose YouTube as the main outlet for their advertising. The two put together a five minute clip of an improvisation routine they had written and posted it on the site-soon after, the two noticed that the total number of views for the video had skyrocketed to 25,000. It turns out the video was being sent all over the country via email and Facebook messages. This short video apparently became a form of

Definitions:

Electronics Company

A business involved in designing, manufacturing, selling, or distributing electronic devices and components, such as consumer electronics, semiconductors, and communication devices.

Regional Offices

Physical locations of a business or organization that are responsible for operations in a particular geographical area.

Line Graph

A type of chart used to visualize data that changes over time, with points connected by straight line segments.

Insurance Company

A business entity that provides risk management by offering policyholders compensation for specific losses in exchange for premiums.