The Unique Characteristics of the Web Have Given Advertisers Who

question 91

Essay

The unique characteristics of the Web have given advertisers who use it a definite edge over their competitors.What are some of the advantages of the new digital/interactive media that are beginning to be used in advertising today? The text lists five broad categories of advantages.Name and define as many as you can.Then think of a product or service that has successfully demonstrated one or more of these elements in its digital/mobile advertising.

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Definitions:

Standard Deviation

A statistical measure that quantifies the amount of variation or dispersion of a set of data values from the mean, used to assess the spread of a data distribution.

Statistics

Calculated numbers that summarize data and relationships among variables in a sample.

Z-score

A numerical measurement that describes a value's relationship to the mean of a group of values, expressed in terms of standard deviations from the mean.

Standard Deviation

A statistical measure that quantifies the amount of variation or dispersion of a set of data values.