Today's Marketers Use a Number of Sales Promotion Techniques Aimed

question 91

True/False

Today's marketers use a number of sales promotion techniques aimed at consumers including coupons, price­off deals, premiums, contests and sweepstakes, samples and trial offers, phone and gift cards, rebates, and frequency programs.

---

Definitions:

Prefiling Period

The timeframe before an official document or lawsuit is formally filed in court.

Issuer

An entity that develops, registers, and issues financial instruments like stocks, bonds, or credit cards for the purpose of financing.

Negotiations With Underwriters

Discussions and arrangements concerning terms and conditions between the issuer of a security and the financial entities responsible for selling it to the public.

Underwriters

Professionals or companies that assess and take on financial risk, as in the issuance of insurance policies or investment securities.