Sales Promotion Tools Can Accomplish Several Objectives

question 108

Multiple Choice

Sales promotion tools can accomplish several objectives.For example, when a firm wants to make a push to ____, these tools can reduce the consumer's risk of trying something new.

• A)change the IBP
• B)stimulate repeat purchases
• C)combat competitors' strategies
• D)stimulate trial purchases

---

Definitions:

Depression

A common and serious mood disorder that negatively affects how you feel, think, and handle daily activities, characterized by persistent feelings of sadness and/or loss of interest.

Behavioral Activation

A therapy approach focusing on engaging individuals in positively reinforcing activities to combat depression and increase their quality of life.

Counterconditioning Technique

A behavioral therapy method where a maladaptive response to a stimulus is replaced with a more adaptive response, often utilized in phobia treatment.

CBT

Cognitive Behavioral Therapy is a psychotherapeutic approach that addresses dysfunctional emotions, behaviors, and cognitions through a goal-oriented, systematic procedure.