Examlex
Which of the following is an important element of a reactive public relations strategy?
Capital Budgeting
The process by which a business evaluates and selects long-term investments that are consistent with the firm's goal of maximizing owner wealth.
Capital Structure
The mix of debt and equity financing used by a firm to fund its operations and growth.
Planning Horizon
Planning horizon refers to the period time a person or organization looks into the future when preparing strategies or making decisions.
Sustainable Growth
The rate at which a company can grow its sales, earnings, and dividends without increasing its equity or taking on new debt.
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