Support Media Are Given That Name Because They

question 77

Multiple Choice

Support media are given that name because they

• A)are supported and financed solely by business-market expenditures.
• B)reinforce or support a message delivered by other media.
• C)must be supported or upheld by physical structures.
• D)support and enhance P-O-P within the retail environment.

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Definitions:

Advertising

A promotional tool used to communicate and persuade potential customers about products, services, or ideas through various media channels, aiming to influence consumer behavior.

Cooperation

The process of working together toward a common goal, often necessitating compromise and collective effort among individuals or groups.

Communication

The exchange of information or ideas through various channels and methods, including verbal, non-verbal, written, and digital forms.

Custom

A traditional and widely accepted way of behaving or doing something that is specific to a particular society, place, or time.