The Marketers at Kraft Are Currently Focusing on Building Brand

question 76

Multiple Choice

The marketers at Kraft are currently focusing on building brand loyalty and considering a number of consumer-market sales promotion techniques.Which would work best at encouraging brand loyalty toward Kraft Macaroni and Cheese?

• A)offering a 50-cent rebate on the purchase of a box of Kraft Macaroni and Cheese
• B)offering a free case of Kraft Macaroni and Cheese with the proof-of-purchase for 15 boxes
• C)having George Clooney eat Kraft Macaroni and Cheese in his next movie
• D)placing a $1 off coupon for Kraft Macaroni and Cheese in Redbook magazine

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Definitions:

Organization's Environment

The combination of internal and external factors that influence an organization’s operating situation, including economic, technological, social, and political conditions.

Change Strategy

A plan or approach designed to achieve adjustments in the policies, practices, or structure of an organization to address current or future challenges.

Proactive Change

An approach focused on anticipating and initiating change rather than reacting to events after they occur.

Organization-Wide Changes

Substantial alterations in an organization's structure, strategy, practices, or culture that affect the entire organization.