Describe Some of the Forms of Sales Promotion Techniques Used

question 99

Essay

Describe some of the forms of sales promotion techniques used in consumer markets, and give some of the reasons why they are used.Then imagine yourself as a manufacturer, producer, or small business owner.Invent a brand-a product or service-and explain how you would use at least three of these techniques to target a particular consumer market.

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Definitions:

Controlling Images

Stereotypical images or narratives imposed by dominant culture that shape public perceptions and limit the representation of marginalized groups.

Cultural Idea

represents a belief, value, or practice that is widely accepted and circulated within a society or cultural group, influencing behaviors and social norms.

Stereotypes

Oversimplified generalizations about a group of people that do not account for individual diversity and are often inaccurate or prejudiced.

Reflexive Racialization

The process through which racial meanings are constantly constructed and reconstructed in society, influenced by social, political, and economic frames.