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Scenario 16-1 MakeWaves Is a Promotional Company with a Website That Offers

question 12

Multiple Choice

Scenario 16-1
MakeWaves is a promotional company with a website that offers the opportunity to sponsor a yacht in Grand Prix yacht racing.Commercial sponsors of the WaveRunner yacht can buy space for logos and graphics on the WaveRunner's sails, hulls, crew member uniforms, and trailer.For enough sponsorship money, the WaveRunner will even change its name to better fit the sponsor.The WaveRunner is scheduled to compete in five Grand Prix yacht-racing events every year.MakeWaves claims on its website that sponsoring the WaveRunner in a race could result in millions of impressions in sailing magazines and newspapers as well as on broadcast media, and offers specific calculations to those who inquire.
-(Scenario 16-1) The MakeWaves website offers no information about the conversion of fan loyalty toward a sport into actual purchases of the sponsor's product.Marketers who have set this as their main goal would do well to look into ____ branded entertainment opportunities.

Definitions:

Shareholders' Equity

Refers to the residual interest in the assets of a corporation after deducting liabilities, indicating the net worth available to shareholders.

Liquid Asset

An asset that can easily and quickly be converted into cash without significantly impacting its value.

Significant Loss

A considerable reduction in the value of an investment or asset, often leading to a negative impact on financial performance.