This Type of Promotion Technique, Often Seen in the Trade

question 92

Multiple Choice

This type of promotion technique, often seen in the trade channel, comes in four different versions: merchandise, slotting, bill-back, and off-invoice formats.What is it?

• A)the display
• B)the premium
• C)the allowance
• D)the incentive

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Definitions:

Productivity

The measure of efficiency in converting inputs into useful outputs, commonly used in analyzing the performance of businesses, economies, or individual workers.

Supervisory Costs

Expenses associated with overseeing and managing employees, including salaries of supervisors and costs related to training and supervising staff.

Flexible Benefit Plans

Employee benefit programs that allow workers to choose from a variety of pre-tax benefits, tailoring the package to their personal needs.

Economic Value

The worth of a good or service determined by its capacity to provide utility to buyers or the income it generates for sellers.