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The Term Event Sponsorship Refers to the Innovative Component of a Media

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The term event sponsorship refers to the innovative component of a media plan that involves a company setting up its own events, such as concerts or festivals, to promote its brand and sell its product.


Definitions:

Bills of Material

A comprehensive list of materials, components, and assemblies required to build a product.

Major Subassemblies

Large, complex components that are assembled separately before being integrated into the final product.

Product Options

Various models, variations, or features that a customer can choose when purchasing a product.

ERP Systems

Enterprise Resource Planning systems are integrated management software platforms that help organizations automate and manage core business processes for optimal performance.

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