When Marketers Connect Their Brand with the Potent Emotional Experiences

question 20

Multiple Choice

When marketers connect their brand with the potent emotional experiences of powerful events,

• A)positive feelings for the brand may linger well beyond the event date.
• B)they are spending their money on risky ventures.
• C)they have the opportunity to present complex brand information.
• D)participants often resent the corporate devaluing of their experience.

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Definitions:

Exogenous Factors

External influences that impact behavior or development, originating from outside the organism.

Validity

Refers to the degree to which a test or instrument measures what it claims to measure.

Reliability

The degree to which an assessment tool produces stable and consistent results over time.

Public Policies

Governmental laws and programs designed to promote the welfare of children and families.