The Director of a Promotional Agency Has Several Clients Who

question 26

Multiple Choice

The director of a promotional agency has several clients who might be interested in branded entertainment.He looks into marketing history to better understand how this concept has progressed over the years.What would he find regarding the history of branded entertainment?

• A)It began with the birth of television and the first variety show.
• B)Its longest-running vehicle was Guiding Light, a soap opera that ran for more than 70 years on radio and TV.
• C)It has involved many firms but none that match the marketing collaboration of Kraft Foods.
• D)It began with a radio show based on Campbell's soup.

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Definitions:

Hypothalamus

A region of the brain below the thalamus; it coordinates both the autonomic nervous system and the activity of the pituitary, controlling body temperature, thirst, hunger, and other homeostatic systems.

Endocrine System

A collection of glands in the body that secrete hormones directly into the circulatory system to regulate various body functions.

Pituitary

A small gland located at the base of the brain that produces hormones influencing various bodily functions, including growth and metabolism.

Fertility

The natural capability to produce offspring, often assessed through rates of conception and childbirth.