In Trying to Coordinate Traditional and Emerging Advertising and Support

question 68

Multiple Choice

In trying to coordinate traditional and emerging advertising and support media, ad agencies

• A)have had to deal with fewer functional specialists.
• B)see themselves in the lead role, but have not yet played this role to anyone's satisfaction.
• C)have experienced less internal competition for promotional budget dollars.
• D)have found greater cooperation between functional area specialists.

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Definitions:

Clichés

Overused expressions or ideas that, due to their frequent use, have lost originality and impact.

Buzzwords

Popular or trendy words or phrases that are often used to impress someone but may lack depth in meaning.

Poor Grammar

Refers to the incorrect use of language structures, leading to unclear or incorrect expressions in written or spoken communication.

Professionalism

The conduct, behavior, or attitude deemed appropriate for someone in a professional setting, often encompassing reliability, ethics, and courtesy.