Before He Can Make Final Decisions on Where to Place

question 85

Multiple Choice

Before he can make final decisions on where to place ads and how to display promotions for a new bottled water, a media planner has to decide which broad categories to use-television, radio, magazines, newspapers, Internet sites, etc.When he zeroes in on using both television and the Internet he has chosen his

• A)unmeasured media.
• B)media classes.
• C)supplemental media.
• D)media vehicles.

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Definitions:

NOW Function

The NOW function is a formula used in spreadsheet applications to return the current date and time.

Default Option

A pre-selected choice or setting in software or devices, used unless another option is specified by the user.

Fill Area

The process or feature in graphic design and spreadsheet software allowing the background of a cell, shape, or section to be filled with color or patterns.

Auto Fill Options

Auto Fill Options are features in software applications that automatically complete fields based on precedent data or recognized patterns, enhancing productivity.