Examlex
The appeal of direct marketing is the ease with which marketers can measure results, most often by calculating cost per inquiry (CPI) or cost per order (CPO).
Colonoscopy
A medical examination procedure in which a long, flexible camera (colonoscope) is used to view the inner lining of the colon and rectum.
Diverticulosis
The condition of having diverticula in the colon, which are small bulges or pouches that can form in the digestive tract wall.
GI Tract
The gastrointestinal tract, an organ system responsible for transporting and digesting foodstuffs, absorbing nutrients, and expelling waste.
Mucus
A sticky, slippery substance produced by mucous membranes and glands, used to moisten, protect, and trap particles in the airways, digestive system, and other areas.
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