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Ben & Jerry's Uses Its Database to Not Only Get

question 4

True/False

Ben & Jerry's uses its database to not only get customers' reactions to flavors and product ideas, but also to involve them in social causes.


Definitions:

Control

The ability to control the economic and functional strategies of an organization in order to gain advantages from its operations.

Financial Policies

Guidelines, rules, and procedures created by a company to govern its actions in the financial market, including investment, allocation, spending, and financing activities.

Operating Policies

Guidelines and protocols established by a company to govern its day-to-day operational activities and decisions.

Acquiring Entity

The company or organization that purchases or acquires control of another company, typically through a merger or acquisition process.

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